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Category Archives: Musica
Na Wiz não damos música a ninguém. Fazemos música!
Flow Festival 2011 from Tsto Creative on Vimeo.
O Flow Festival é um festival de música que ocorre em Helsínquia, na Finlândia, em que traz variados músicos e artistas consagrados e novas promessas do país, assim como do resto do mundo.
Toda a identidade da edição de 2011 é da responsabilidade da agência criativa Tsto, em que o vídeo é uma pequena amostra de parte desse trabalho.
A conhecer também, será o site produzido pela mesma agência para o festival.
A prova de que nem tudo tem de ser feito em flash é o novo website dos Arcade Fire desenvolvido em HTML5 com uma ajudinha do pessoal do Google (daí o site funcionar em pleno apenas no Google Chrome).
The Wilderness Downtown
Vale a pena dar uma voltinha (preferencialmente com o Chrome) em http://thewildernessdowntown.com/
In an attempt to find yet another way to create buzz, the band “Editors” present themselves and their new album in the context of Google Street View. Of course, it is not a real hack but more an overlay (or mash-up) of their own content in the context of their website. Still, even it is a novelty one-off, it is a great idea to use technology like this, and it is well executed. User can use well-known google maps and street view navigation to listen to the album’s songs and see the band members hiding in the streets of London.
A “viral” campaign, organised by the Belgian radio station Studio Brussels and the Red Cross, to raise money for drinking water projects, has won a prestigious “Titanium Lion” award at the Cannes Lions 2008 International Advertising Festival. The campaign was in support of the annual charity event ‘Music for Life‘ which is part of the “Serious Request” project initiated by the Dutch radio station 3FM. Its December 2007 “The world cries out for water” campaign focused on raising awareness and money for Red Cross development projects.
The “viral” campaign involved a black boy who showed up on Flanders’ best watched station ‘één’ during three days, always in prime time. He quickly drank the host’s glass of water and then ran off. The most frequently asked question during these days was: ‘have you seen the thirsty black boy?’ The whole thing started to lead a life of its own on the internet and in other media. After claiming the campaign, the Belgian organisers raised 3.3 million euros in 6 days time. The Dutch radio station 3FM raised 5.2 million euros and Swiss Radio Station Couleur 3 raised 150,000 euros.
Encontrado (+making of) aqui
aviso: alto nível de audiogeekness
James Murphy aka LCD Soundsystem (aka o maior!) e co-fundador da excelente DFA Records fala no seu blogue do Myspace sobre como vê a internet. Alguns destaques:
“i fought with my label not to have a myspace page at all in the beginning because, well, because i’m old and weird and buy vinyl records and do things like write letters (…) so they made one anyway”
“twitter… well, i don’t quite get it.”
“i’m making a record (..) and this means that my horrible, useless website is getting redone by my friend sonya. i mean, it sucks, which was my choice. i was like “can this look more horrible?” i wish i was kidding, but i happen to like crap. i just do.”
“(I) don’t particularly like “effective marketing tools designed for maximum accurate data capture” (…) i don’t like the idea of people sitting in a room talking about the best way to word things to get the right reaction from a base of “users” etc. i don’t like thinking that those people used to love to do something, or wanted to be something, and would up measuring the best way to manipulate other people.”
“i’m not so used to this personal as media shit. but, on the other hand, what’s the difference really between this and a song about something personal? oh, right. you can’t sing a blog.”
O post inteiro aqui seguido dos comments do costume, alguns hilariantes do próprio James.
PS: um brinde: o novíssimo single do senhor, Bye Bye Bayou, está a passar aqui. Enjoy.