A “viral” campaign, organised by the Belgian radio station Studio Brussels and the Red Cross, to raise money for drinking water projects, has won a prestigious “Titanium Lion” award at the Cannes Lions 2008 International Advertising Festival. The campaign was in support of the annual charity event ‘Music for Life‘ which is part of the “Serious Request” project initiated by the Dutch radio station 3FM. Its December 2007 “The world cries out for water” campaign focused on raising awareness and money for Red Cross development projects.

The “viral” campaign involved a black boy who showed up on Flanders’ best watched station ‘één’ during three days, always in prime time. He quickly drank the host’s glass of water and then ran off. The most frequently asked question during these days was: ‘have you seen the thirsty black boy?’ The whole thing started to lead a life of its own on the internet and in other media. After claiming the campaign, the Belgian organisers raised 3.3 million euros in 6 days time. The Dutch radio station 3FM raised 5.2 million euros and Swiss Radio Station Couleur 3 raised 150,000 euros.

Ambiente Matrix, efeito Bullet-time, personagens conhecidas das temporadas passadas congeladas no tempo. A sequência de abertura da décima temporada do CSI Las Vegas bateu o recorde da cena mais cara alguma vez gravada para televisão. Dura dois minutos e custou 400 mil dólares (268 mil euros).

Uma das coincidências surge a meio da sequência (1,18′): Laurence Fishburne, o actor que passou por efeitos técnicos de ponta enquanto mestre de Keanu Reeves em Matrix (no papel de Morfeo) desde a temporada passada que encarna o perito forense Raymond Langston.

in Jornal i

Magnetic Movie from Semiconductor on Vimeo.

The secret lives of invisible magnetic fields are revealed as chaotic ever-changing geometries . All action takes place around NASA’s Space Sciences Laboratories, UC Berkeley, to recordings of space scientists describing their discoveries . Actual VLF audio recordings control the evolution of the fields as they delve into our inaudible surroundings, revealing recurrent ‘whistlers’ produced by fleeting electrons . Are we observing a series of scientific experiments, the universe in flux, or a documentary of a fictional world?

More info here semiconductorfilms.com/root/Magnetic_Movie/Magnetic.htm

An Animate Projects commission for Channel 4 in association with Arts Council England.