Francesco Franchi: On Visual Storytelling and New Languages in Journalism from Gestalten on Vimeo.

Francesco Franchi em entrevista para a Gestalten Tv fala-nos um pouco do seu processo de trabalho enquanto Director Criativo na IL – Intelligence in Lifestyle.O mesmo diz-nos na sua entrevista, que o essencial para o sucesso do seu trabalho é a paixão pelo mesmo.
É essa mesma paixão que comprovamos que existe no seu excelente trabalho.

The Hacker Way

The Hacker Way is an approach to building that involves continuous improvement and iteration. Hackers believe that something can always be better, and that nothing is ever complete. They just have to go fix it — often in the face of people who say it’s impossible or are content with the status quo.

Hackers try to build the best services over the long term by quickly releasing and learning from smaller iterations rather than trying to get everything right all at once. (…). We have the words “Done is better than perfect” painted on our walls to remind ourselves to always keep shipping.

Hacking is also an inherently hands-on and active discipline. Instead of debating for days whether a new idea is possible or what the best way to build something is, hackers would rather just prototype something and see what works. There’s a hacker mantra that you’ll hear a lot around Facebook offices: “Code wins arguments.”

The examples above all relate to engineering, but we have distilled these principles into five core values for how we run Facebook:

1) Focus on Impact
If we want to have the biggest impact, the best way to do this is to make sure we always focus on solving the most important problems. It sounds simple, but we think most companies do this poorly and waste a lot of time. We expect everyone at Facebook to be good at finding the biggest problems to work on.

2) Move Fast
Moving fast enables us to build more things and learn faster. However, as most companies grow, they slow down too much because they’re more afraid of making mistakes than they are of losing opportunities by moving too slowly. We have a saying: “Move fast and break things.” The idea is that if you never break anything, you’re probably not moving fast enough.

3) Be Bold
Building great things means taking risks. This can be scary and prevents most companies from doing the bold things they should. However, in a world that’s changing so quickly, you’re guaranteed to fail if you don’t take any risks. We have another saying: “The riskiest thing is to take no risks.” We encourage everyone to make bold decisions, even if that means being wrong some of the time.

4) Be Open
We believe that a more open world is a better world because people with more information can make better decisions and have a greater impact. That goes for running our company as well. We work hard to make sure everyone at Facebook has access to as much information as possible about every part of the company so they can make the best decisions and have the greatest impact.

5) Build Social Value
Once again, Facebook exists to make the world more open and connected, and not just to build a company. We expect everyone at Facebook to focus every day on how to build real value for the world in everything they do.

mais aqui: http://www.khalilchishtee.com/

“The marketing team behind the movie Chronicle built three RC planes in the shape of human beings and flew them around New York City to create the illusion of superheroes zooming around iconic landmarks. Say what you will about this being a viral marketing ploy, I would much rather watch this than a 60-second trailer on TV. Well done. And also, I want one.”

Via Colossal

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