Pixelated Pragmatism

Um artigo interessante por Michael Johnson, cromo da agência inglesa de branding Johnson Banks sobre o caminho que a Web está a levar.


“I can’t really put my finger on when exactly. But at some point in the last 2 or 3 years, the web stopped being new and just started being, well, there.”

“Of course you can show off with some whiz-bang flash or video graphics, but the effect soon wears off. A few years ago the Habitat site was an award-winning, immersive, 3d environment. Now? It’s a site where you go to look at rugs.”

“As ex-D&AD President Simon Waterfall admitted, ‘People don’t want to be entertained as much as serviced.”

“Because so many sites like Amazon’s have had ever-present, top-down and side ‘navigation’ for so long it’s hard to persuade clients otherwise. The ‘rules’ are starting to stick.”

“It’s unsurprising that many established interactive agencies like All of Us and Digit are just as keen on installation design, a chance to avoid the pitfalls on on-line and flex their muscles.”

Artigo completo aqui

2 Comentários a Pixelated Pragmatism

  1. By dornellas on February 11, 2009

    Brilhante! ‘The ‘rules’ are starting to stick.’

  2. By angelo on February 11, 2009

    Ya, este tipo tem uma maneira interessante de olhar p as coisas. E o trabalho deles tb é baril.

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